GLAM CRICKET - VITALITY BLAST
Non Stop Sports Entertainment
Populate Project
Direction, Editing, Typography, Music Sourcing
One of Populates biggest partnerships is Glamorgan Cricket. I was asked by the company to produce six edits in total for Glam crickets 2022 event, Vitality Blast. There were three separate themes 'General Ad, Family and Boozer', There was access to a lot of footage, but finding the right fit (in both Instagram and story format) was very challenging. I really like how these came together though, the pacing works really well and the quick cuts emulate the exhilaration and speed of live sport.
Some clips were pre-graded, others weren't and had to be done via After Effects. Time Remapping and Warp Stabiliser were used frequently to make the clips look less jittery. Levels were adjusted to create similar lighting across the clips.
