Working alongside Populate, we were asked by Sharp to create an advertisement for their Touchscreen Table range. Sharp had created animations in the past, but the styles and colours were very much mix match. I wanted to create a slick, sophisticated and simplistic take on what they had done before while ensuring it still sat in line with their previous instalments.

​

One thing that's often tricky when creating a product advertisement is making a wordy, lengthy and in depth script appear engaging to the viewer. Through the use of detailed character designs and animation, complimentary pastel-esque colours and a mix of 2D and 3D animation, I believe we really hit the nail on the head.