Populate wanted to create some content promoting their collaboration with different brands. The two they chose were 7th Heaven and Glamorgan Cricket. The main focus was to include their statistics, incorporate their internal branding but most importantly, make it engaging. Populate are a very cool brand, in that they aren't afraid to be bold in their content. For that reason, I chose to incorporate memes which, actually worked super well. Here's a fun little challenge, try and watch the videos without getting your groove on.