Cambridge University Press commissioned Spark Media to create three animated short videos. These animations walked the user through their physical and online educational material. The script was very factual and wordy, with very little potential for creativity. As a team, we put our heads together to make what would otherwise be a very basic animation into something more entertaining. All the while ensuring we remained informative and direct. The animations feature complex rigs, 3D elements and custom built presets.

​

The Illustrative assets were distributed between myself and Holly Jameson of the Design team.