ARLA PRO
"The world of selling B2B products and services as we know it has changed"
OMNE Project
Direction, Animation, Illustration, Storyboard.
I was contacted by the team at Omne asking for help with a longform animation with an oober tight deadline. The project was for Arla Pro, a partnership service under Arla. Omne had created content for Arla before and while it was good, the client wanted to push their brand a little further in order to create something impactful and different.
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Having explored the deep dark crevasses of Pinterest and Instagram, I found a few examples of work that I liked I wanted to try and incorporate them into Arlas already existing brand. My main two sources of Inspiration were Monty Python and Funky Vision Art. I figured by using royalty free assets in a fun and creative way, we could cut down on production time and focus on honing in the animation.
Seeing as though this was a last minute project with a fairly limited budget, it came together better than I had hoped, and the client was over the moon with the results. The added sound effects and music, carefully sourced by James Morris was the icing on the cake.
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Also, big props to Omnes creative team, they are one of the nicest clients I've had the pleasure with. They were super supportive of my insane ideas and made alterations to the script in order to match the vision I had.
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If you carry on scrolling down, there are two storyboard. The first one if the final one, however the second is the earliest edition. I wanted to include it, as it's an example of where my creative mind can go sometimes. It includes a dating sim, Obama, crazy cat ladies, Prime energy drink, Monkeys, Dinosaurs, a dog whipping a man and E.T. as a pilot!! As funny as these ideas were, they had to be scrapped as the demographic was a lot older and more corporate than I originally thought. NOTE: Some elements were taken out, due to internal information.
